A picture is worth a thousand words, is an old phrase stemming from the notion that a single picture can convey in a single glance what might have been spread over many pages of text. Communicating public health can be ineffective at times due to use of technical terms. Use of medical terminology makes information inaccessible to those who need it the most. Sometimes also, communicators might provide more information than patients or even the general public can process.
The use of images on the other hand can greatly improve public health education. Pictures can improve the comprehension of a message especially amongst the less literate, aid the recall of a message and sometimes, the emotional response to an image can lead to positive behaviour change (adherence). Given the invaluable role that pictures can play in public health communication, I was excited to receive an email notification of a public health pictorial exhibition at Northwestern a while ago. Being a lover of artistic expression and of public health communication, I was eager to see what the exhibitors would come up with. The wait ended yesterday.
It was a great honor and pleasure to attend the public health photo exhibition organized by the Northwestern Public Health Review (nphr.org) a students initiative at Northwestern’s Program in Public Health. I am posting three pictures that I found particularly touching…. However, please visit this link; Communicating Public Health through Pictures to learn more about the exhibition, NHPR and the Masters in Public Health program at Northwestern. You can also visit NHPR’s blog entry on the exhibition here: Communicating Public Health | NPHR Blog.